collection 2011-2012
franchising

History

The history of «Antonio Biaggi» brend

The “Antonio Biaggi” company was founded in 2006, October. A group of creative young people desires to let the customer very stylish shoes with affordable prices. Today company’s offices are in London, Ukraine and Hong Kong. The goods are manufactured in China, Brazil, Vietnam and Portugal. The collections are created by group of designers who are fashion conscious. The first branded shop “A. Biaggi” with a great range of both men and women shoes and accessories with a trade mark “Antonio Biaggi” was opened in 2007. It was the beginning of retail business. To increase the development of business the conception of franchising stores was created. All of them satisfy the criterion of design and common service standard. Nowadays A. Biaggi Line is a retail chain of branded shoes and accessories stores of “Antonio Biaggi” trade mark. There are 22 stores in big Ukrainian cities 7 of which work by franchising scheme. There were opened 8 stores during 2010. In August-December 2011 Also it was confirmed and coordinated to open another 5 stores in 2011, August-December. As the result, there will be 27 stores at the beginning of 2012.

The company created its own online shop www.abshop.com.ua with the entire selection of Antonio Biaggi accessories in 2011, August. So everyone can buy company’s products. It’s very convenient for those, who cannot visit the store. Moreover, everyone gets a free delivery and an additional discount.

The first Antonio Biaggi store in rebranding form starts working on 11 October, 2011. The main aim of rebranding is to create more convenient zoning and to increase the percent of worth-while sales area.

The single-brand Antonio Biaggi store is:

1)   A great range of men’s and women’s shoes (more than 500 shoe models of any style: Fashion, Classics, Comfort and Sport) and a great choice of accessories (purses, wallets, belts, headwears, etc) can be stylish combined.

2)   The high quality of outputs.

3)   Up-to-day design and colorful style

4)   High-quality service

5)   Money savings with loyalty program

6)   At last but not at least, this is the place to perk up your mood and to create a unique look.